
YouTube Shorts is the short-form section of the video-sharing website YouTube focus on vertical videos at a maximum length of 60 seconds. Videos with a square aspect ratio are also accepted. It is a way for anyone to connect with a new audience using just a smartphone and the Shorts camera in the YouTube app.
In 2019, as a response to competition from TikTok, YouTube started experimenting with showing vertical videos up to a length of 30 seconds in their own section on the homepage. This early beta was released only to a small number of people. Shortly after TikTok was banned in India in September 2020, the YouTube Shorts beta was made available in the country. In March 2021, the beta was released in the U.S. Shorts was globally released on July 13, 2021.
As of January 2022, Shorts have collectively earned over 5 trillion views since the platform was made available to the public on July 13, 2021, which includes video views that pre-date the YouTube Shorts feature. In August 2022, YouTube announced plans to make the Shorts feature available on its smart TV app.
In December 2022, YouTube published its annual blog post documenting the top videos and creators of the year, with Shorts receiving its own section of the post for the first time.
Name | YouTube Shorts |
---|---|
Type of site | Online video platform |
Headquarters | 901 Cherry Avenue San Bruno, California, U.S. |
Area served | Worldwide (excluding blocked countries) |
Owner | Alphabet Inc. |
Industry | Internet |
Parent | Google LLC |
Advertising | Google AdSense |
Launched | July 13, 2021; 20 months ago |
URL | www.youtube.com/shorts |
YouTube Shorts Features
User-made vertical or square videos up to 60 seconds long are displayed on YouTube Shorts. Users can include authorized music and on-screen subtitles. There is an infinite stream of videos available for viewing. The latter feature, which was initially made popular by TikTok, allows users to connect with viewers by replying to comments with new videos. YouTube Shorts also includes editing tools. YouTube Shorts may be seen on all other devices while being designed to be watched on smartphones. Youtube Shorts, unlike the majority of YouTube videos, cannot be fast-forwarded or rewinded by the user.
YouTube Shorts Monetization
The YouTube Shorts fund, a scheme via which the best Shorts artists might be compensated for their work, was introduced by YouTube in August 2021. Similar to TikTok’s $1 billion creator fund, YouTube stated this would be a mechanism to “monetize and reward artists for their work” and would be a $100 million fund disbursed between 2021 and 2022. The fund is “only a stopgap until YouTube builds a long-term revenue and support tool for short-form producers,” according to a statement from YouTube to The Hollywood Reporter. This tool will be “modeled after but distinct from” its Partner Program. YouTube received offers ranging from $100 to $10,000 per month to over 3,000 creators when the fund was made available.
Must Read: How To Create YouTube Shorts?
YouTube Shorts FAQs
Yes! You can now become eligible for the YouTube Partner Program (YPP) with Shorts. You can become eligible for YPP by gaining 1,000 subscribers with 10 million valid public Shorts views in the last 90 days.
Once you become eligible for the YouTube Partner Program (YPP) with Shorts you can earn money from YouTube Shorts. However, YouTube Shorts does not have a set payment rate for 1,000 views.
No, you’ve to complete YouTube Partner Program (YPP) eligibility threshold for Shorts creators. Starting in mid-January 2023, creators can become eligible for YPP by gaining 1,000 subscribers with 10 million valid public Shorts views in the last 90 days.
At the moment, viewers may find your Shorts by tapping Shorts at the bottom of the YouTube app. They may also find Shorts:
On the YouTube homepage.
In their notifications.
Checking their Subscriptions.
By searching your handle.
Featured on your channel homepage.
Once they tap into a Short, viewers can scroll to watch more short videos.
Sign in to the YouTube app. Once you log in to the app you’ll find Shorts at the bottom of the YouTube app. They may also find Shorts:
On the YouTube homepage. tap there and enjoy with YouYube Shorts.